Care and Cleaning

Your hand knotted Berber rug has some amazing natural qualities; if looked after with care it will last you many years, possibly even generations. Each rug is made up of thousands of knots, tightly woven around the warp and weft, providing outstanding quality and durability.

Each type of rug has its own unique benefits. Beni Ourain and Azilal rugs are predominantly made from sheep’s wool which is rich in beautiful natural oils and provides an instant barrier to spillages and stains. The Boucherouite rugs are made from cotton and wool fabric and are machine washable!


You can vacuum your rug as often as you like. Vacuuming on a regular basis ensures dirt and stains from day to day wear don’t work their way deeper into the rug fibres. The higher the suction the better, but avoid rotating brushes or beater bars, as these can tear and damage the wool.

Spot Cleaning

If any spillages do occur, the quicker you act the better. Soak up any excess liquid using bicarbonate of soda, then remove by hoovering. If you have a more stubborn stain, use a cotton cloth to blot the area with clean, cold water, and a little liquid soap if needed.

Loose Threads

If a thread becomes loose, cut it with sharp scissors. This will not damage the rug and certainly does not mean your rug is falling apart! 


Fading is a natural part of a rug’s life. This can be caused by a number of factors including location, exposure to light, type of dye and colour intensity. There are some dyes that are more durable than others, but no dye is completely photostable and therefore some fading will occur over time. Keeping your rug out of direct sunlight will help limit any fading and turning your rug now and again will ensure any fading is even.